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Writer's pictureAriana Friedlander

Up Next for EntrepreNerds: Frank Bettger’s Book “How I Raised Myself from Failure to Suc

This isn’t just a book about how to be successful at selling, it is a story of a man who took the initiative to create the life he wanted for himself.  Frank Bettger adopted a disciplined approach to his own professional development much like that of any EntrepreNerds.  And for him, that meant making a living as an insurance salesman after his career as a Major League Baseball player with the St. Louis Cardinals was cut short due to an injury.


About ready to call it quits, Bettger turned his life around by first changing his attitude.  His book, How I Raised Myself from Failure to Success in Selling, chronicles his professional development through the 1920’s as he rose to be a top performer.  In addition to providing valuable insight and inspiration about how to embrace sales with enthusiasm and ease, Bettger also relays a bit of American history that provides a nice perspective.  

The wisdom Bettger shares in his book is timeless and refreshing.  He gets to the core of how to succeed at sales, which is why his recommendations are still very relevant today in the 21st century.

Would you like to read and discuss this  how to best apply the recommendations and practices outlined in this book for improving your sells performance so that you’re being authentic and genuine?


For only $40/meeting, EntrepreNerds participants receive the following Benefits:

  1. Lunch

  2. An Easy Reference Study Guide w/ Overview and Reflective Questions

  3. An opportunity to participate in a 90 minute guided discussion (that stays on track and focussed!)

  4. Intimate conversation, limited to 15 participants per meeting

  5. Motivation and Encouragement for your own Professional Development

The format for meetings is as follows:

  1. Welcome & Get Settled w/ Lunch

  2. Introductions

  3. Guided Discussion

  4. Goal Setting

  5. Review New Lessons Learned from Previous Books

  6. Closing Remarks

There’s limited space so, RSVP for the next EntrepreNerds today on MeetUp to reserve your spot!

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