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Ariana Friedlander
Apr 12, 20224 min read
The benefit of meaningful support
When I was in college, I went with a group of friends into town. A girlfriend and I were getting piercings. My friend had her lip pierced...
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Ariana Friedlander
Jan 11, 20224 min read
What if you smiled at everyone?
Six years ago I set a goal to smile at everyone I encountered for 6 months. It was partly a social experiment, and partly an intention to...
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Ariana Friedlander
Aug 31, 20212 min read
What you need is a resounding "YES!"
I had a client, Trixy, who was opening a cheese shop. As part of her customer discovery process, Trixy stood outside of World Market and...
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