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Is consistency overrated?
It turns out, I took a break from blogging while I’ve been testing Keepin’ it REAL in the Age of AI. I wasn’t sure how much I would blog...
Ariana Friedlander
May 22, 20243 min read
9 views
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It all adds up
As I was going through my day, a few additional tasks came to mind that I hadn't planned on doing but were important. "No worries," I...
Ariana Friedlander
Apr 19, 20233 min read
18 views
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The enduring quality of co-created endeavors
"We keep talking about the importance of planning, Ariana, will you host a workshop and show us how?" Kim asked me at an EntrepreNerds...
Ariana Friedlander
Dec 14, 20223 min read
12 views
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Lisa Hickey - Building a business around a movement promoting healthy change
The Good Men Project was started over 11 years after Tom Matlack, a venture capitalist, interviewed men about the defining moments of...
Ariana Friedlander
May 5, 20225 min read
31 views
2 comments


Leang Chung, You're worth investing in yourself
When Leang started Pelorastack, she had a vision in mind for providing content and courses for HR professionals looking to upskill...
Ariana Friedlander
Mar 17, 20223 min read
15 views
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Sharon L'Herrou-Emotional health leads to better choices & impact
Sharon L'Herrou is the President and CEO of 211 Palm Beach and Treasure Coast Florida. 211 is a call number (like 911) available...
Ariana Friedlander
Mar 10, 20225 min read
36 views
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Snow Days
Upon receiving the notice of a snow day, kids immediately cheer with delight! Snow days are these liminal spaces where we step outside of...
Ariana Friedlander
Feb 3, 20222 min read
14 views
0 comments


Alison Daley, The story of a misfit who promoted herself
Alison Daley calls herself "the accidental recruiter." She spent ten years working in the industry but "never really grown in any of my...
Ariana Friedlander
Jan 27, 20223 min read
45 views
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Charisse Bowen - Turning entrepreneurial failure into positive change at the Federal Government
Charisse Bowen is a self-proclaimed entrepreneur who now works for the Federal Government. "I always love a good challenge, which is, I...
Ariana Friedlander
Dec 9, 20214 min read
24 views
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Jen Henderson experienced blatant sexism & didn’t sue instead she...
Jen Henderson was a career woman through and through. She eagerly sought opportunities for advancement and pushed hard to have a seat at...
Ariana Friedlander
Dec 2, 20213 min read
56 views
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Erica Feucht - Work should feed your life, not eat you whole
Erica Feucht is a Mompreneur who co-founded Pit Liquor, a natural deodorant company. She and her husband started the company together...
Ariana Friedlander
Nov 19, 20213 min read
20 views
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Allison Seabeck "Sometimes you have to break things"
Allison Seabeck never sought to be the President of a growing company. In her own words, "it wasn't my career aspirations to be a...
Ariana Friedlander
Nov 12, 20213 min read
22 views
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Cynthia Eichler - Shake up the Etch a Sketch, Stand in the gap & Find the right people
Cynthia Eichler didn't follow a traditional career path, starting in a corporation and working her way up. In fact, she didn't even work...
Ariana Friedlander
Nov 5, 20212 min read
50 views
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Is letting go the best way to steward new ideas?
"I wanted to see if others would pick up this idea and run with it....I didn't want it to be dependent on me." Mary explained as we...
Ariana Friedlander
Nov 3, 20213 min read
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Siya Vansia: Growth Mindset, Imposter Syndrome & Innovation
Siya Vansia took a job as an administrative assistant at a bank after graduating college because she wanted something that looked good on...
Ariana Friedlander
Oct 7, 20212 min read
40 views
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It's DIY not DIAY
A half-finished set of curtains hung over the window at my parent's house for over 10 years. I started them when we moved there. I was 16...
Ariana Friedlander
Oct 5, 20213 min read
21 views
0 comments


And now for something completely different
As I look back on the last 10+ years in business, I can say with certainty - it has not gone at all as I planned. Some days that simple...
Ariana Friedlander
Sep 23, 20214 min read
62 views
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What you need is a resounding "YES!"
I had a client, Trixy, who was opening a cheese shop. As part of her customer discovery process, Trixy stood outside of World Market and...
Ariana Friedlander
Aug 31, 20212 min read
17 views
0 comments


Your insecurity is biting me in the ass
"I'm just so disappointed. This project has turned out nothing like I envisioned it to be." As the leader relayed his feelings, the...
Ariana Friedlander
Aug 17, 20215 min read
20 views
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Cutting thru the noise to get to the heart of it
"This changes everything," my client relayed to me as he finished describing what he had just learned at a conference. "That's awesome....
Ariana Friedlander
Aug 12, 20213 min read
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