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Ariana Friedlander
Jan 23 min read
Fuel for 2025
There's a spot on the Poudre River where a tree has fallen across the water. Where it sounds like a babbling brook regardless of the rate...
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Ariana Friedlander
Jun 12, 20241 min read
When things don't go as expected
This is something I've silently struggled with for years. Sometimes when things don't go as planned, I push on despite the evidence...
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Ariana Friedlander
May 22, 20243 min read
Is consistency overrated?
It turns out, I took a break from blogging while I’ve been testing Keepin’ it REAL in the Age of AI. I wasn’t sure how much I would blog...
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Ariana Friedlander
Jan 25, 20242 min read
Should I stay or should I go?
As an entrepreneur I’m continually going through cycles of refinement. I enter phases of evaluation. Reviewing my marketing, my services,...
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Ariana Friedlander
Jan 10, 20243 min read
Bittersweet Contradictions
My favorite scene in the Barbie movie is America Ferrara's monologue. Her character, Gloria, deftly points out the many contradictions...
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Ariana Friedlander
Nov 22, 20233 min read
The stories, they are a-changin
I grew up on the Charlie Brown version of Thanksgiving. There was a huge feast between the Pilgrims and Native Americans celebrating the...
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Ariana Friedlander
Aug 23, 20233 min read
The Truth about Transitions
School has started in my neck of the woods, which means we are in the midst of a transition. One of the things I appreciate about my...
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Ariana Friedlander
May 17, 20232 min read
The never-ending experiment
I recently met with a client that was feeling stuck...again. We worked together last year, which resulted in improved trust and...
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Ariana Friedlander
Jan 25, 20234 min read
Still an important part of the story
Almost eleven years ago to the day, EntrepreNerds was born. I had launched Rosabella Consulting six months prior. At that time, I started...
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Ariana Friedlander
Sep 27, 20223 min read
Changing your mind vs. refining your thinking
When I was in the midst of my cancer journey I found I would easily change my mind. One minute I was sure I should use alternative...
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Ariana Friedlander
Sep 6, 20225 min read
The Surprising Difference Between Proactive and Reactive Change
"When COVID hit we were navigating change in a reactive way. Now it's time for us to be pro-active again." My client recently told the...
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Ariana Friedlander
May 5, 20225 min read
Lisa Hickey - Building a business around a movement promoting healthy change
The Good Men Project was started over 11 years after Tom Matlack, a venture capitalist, interviewed men about the defining moments of...
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Ariana Friedlander
Feb 22, 20225 min read
If it's not being done, it's not obvious
I was two months into serving as the board chair when I met with a perspective board member at a coffee shop. He had declined joining the...
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Ariana Friedlander
Feb 3, 20222 min read
Snow Days
Upon receiving the notice of a snow day, kids immediately cheer with delight! Snow days are these liminal spaces where we step outside of...
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Ariana Friedlander
Feb 1, 20225 min read
Uncomfortable but Safe
Climbing the pole for the high ropes course, my palms were sweaty. I paused a few rungs up, took some deep breaths to steady my nerves...
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Ariana Friedlander
Jan 20, 20225 min read
The Knowing
A few months ago I finished up work for the day and decided to head out for a walk before I went to acupuncture. As I walked by the...
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Ariana Friedlander
Jan 13, 20223 min read
Opening the Jar
It happened again. Despite my many attempts, I couldn't get the lid off the jar. So I asked my husband to help. He pops the jar open in...
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2 comments


Ariana Friedlander
Jan 6, 20225 min read
The Sitcom Effect
Life is not like a sitcom, and yet it's so easy to get sucked into those worlds. The other week I was watching a Halloween episode of...
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Ariana Friedlander
Jan 4, 20223 min read
New Year, New...
I remember the first time I was cognizant of the New Year. It was 1989 and my parents let me stay up to watch the ball drop. In my mind,...
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Ariana Friedlander
Dec 23, 20214 min read
The struggle is real, in fact, it's normal
Over the last 10 years, I've interviewed hundreds of leaders. I kept hearing similar themes among interviewees. They had a mission to...
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