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Fuel for 2025
There's a spot on the Poudre River where a tree has fallen across the water. Where it sounds like a babbling brook regardless of the rate...
Ariana Friedlander
Jan 23 min read
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When things don't go as expected
This is something I've silently struggled with for years. Sometimes when things don't go as planned, I push on despite the evidence...
Ariana Friedlander
Jun 12, 20241 min read
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1 comment


Is consistency overrated?
It turns out, I took a break from blogging while I’ve been testing Keepin’ it REAL in the Age of AI. I wasn’t sure how much I would blog...
Ariana Friedlander
May 22, 20243 min read
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Should I stay or should I go?
As an entrepreneur I’m continually going through cycles of refinement. I enter phases of evaluation. Reviewing my marketing, my services,...
Ariana Friedlander
Jan 25, 20242 min read
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Bittersweet Contradictions
My favorite scene in the Barbie movie is America Ferrara's monologue. Her character, Gloria, deftly points out the many contradictions...
Ariana Friedlander
Jan 10, 20243 min read
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The stories, they are a-changin
I grew up on the Charlie Brown version of Thanksgiving. There was a huge feast between the Pilgrims and Native Americans celebrating the...
Ariana Friedlander
Nov 22, 20233 min read
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2 comments

The Truth about Transitions
School has started in my neck of the woods, which means we are in the midst of a transition. One of the things I appreciate about my...
Ariana Friedlander
Aug 23, 20233 min read
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The never-ending experiment
I recently met with a client that was feeling stuck...again. We worked together last year, which resulted in improved trust and...
Ariana Friedlander
May 17, 20232 min read
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Still an important part of the story
Almost eleven years ago to the day, EntrepreNerds was born. I had launched Rosabella Consulting six months prior. At that time, I started...
Ariana Friedlander
Jan 25, 20234 min read
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Changing your mind vs. refining your thinking
When I was in the midst of my cancer journey I found I would easily change my mind. One minute I was sure I should use alternative...
Ariana Friedlander
Sep 27, 20223 min read
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The Surprising Difference Between Proactive and Reactive Change
"When COVID hit we were navigating change in a reactive way. Now it's time for us to be pro-active again." My client recently told the...
Ariana Friedlander
Sep 6, 20225 min read
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Lisa Hickey - Building a business around a movement promoting healthy change
The Good Men Project was started over 11 years after Tom Matlack, a venture capitalist, interviewed men about the defining moments of...
Ariana Friedlander
May 5, 20225 min read
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2 comments

If it's not being done, it's not obvious
I was two months into serving as the board chair when I met with a perspective board member at a coffee shop. He had declined joining the...
Ariana Friedlander
Feb 22, 20225 min read
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Snow Days
Upon receiving the notice of a snow day, kids immediately cheer with delight! Snow days are these liminal spaces where we step outside of...
Ariana Friedlander
Feb 3, 20222 min read
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Uncomfortable but Safe
Climbing the pole for the high ropes course, my palms were sweaty. I paused a few rungs up, took some deep breaths to steady my nerves...
Ariana Friedlander
Feb 1, 20225 min read
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The Knowing
A few months ago I finished up work for the day and decided to head out for a walk before I went to acupuncture. As I walked by the...
Ariana Friedlander
Jan 20, 20225 min read
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Opening the Jar
It happened again. Despite my many attempts, I couldn't get the lid off the jar. So I asked my husband to help. He pops the jar open in...
Ariana Friedlander
Jan 13, 20223 min read
19 views
2 comments


The Sitcom Effect
Life is not like a sitcom, and yet it's so easy to get sucked into those worlds. The other week I was watching a Halloween episode of...
Ariana Friedlander
Jan 6, 20225 min read
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New Year, New...
I remember the first time I was cognizant of the New Year. It was 1989 and my parents let me stay up to watch the ball drop. In my mind,...
Ariana Friedlander
Jan 4, 20223 min read
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The struggle is real, in fact, it's normal
Over the last 10 years, I've interviewed hundreds of leaders. I kept hearing similar themes among interviewees. They had a mission to...
Ariana Friedlander
Dec 23, 20214 min read
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