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"Every tree comes with its own adventure,"
Picking out a Christmas tree has been a source of stress in my life. It's silly but true. Every year we get a fresh cut tree, doing our...
Ariana Friedlander
Nov 30, 20214 min read
24 views
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Have you tried writing to the void?
Sometimes writing a blog feels like journaling. I get an idea and start writing. My writing takes on a life all its own - going places I...
Ariana Friedlander
Nov 23, 20215 min read
41 views
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Erica Feucht - Work should feed your life, not eat you whole
Erica Feucht is a Mompreneur who co-founded Pit Liquor, a natural deodorant company. She and her husband started the company together...
Ariana Friedlander
Nov 19, 20213 min read
20 views
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Allison Seabeck "Sometimes you have to break things"
Allison Seabeck never sought to be the President of a growing company. In her own words, "it wasn't my career aspirations to be a...
Ariana Friedlander
Nov 12, 20213 min read
22 views
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Cynthia Eichler - Shake up the Etch a Sketch, Stand in the gap & Find the right people
Cynthia Eichler didn't follow a traditional career path, starting in a corporation and working her way up. In fact, she didn't even work...
Ariana Friedlander
Nov 5, 20212 min read
50 views
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Is letting go the best way to steward new ideas?
"I wanted to see if others would pick up this idea and run with it....I didn't want it to be dependent on me." Mary explained as we...
Ariana Friedlander
Nov 3, 20213 min read
5 views
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You're not pathetic, you're growing
Much to my surprise, I had been given an awesome opportunity at 5:30 pm and I had 24 hours to decide if I was going to say yes! It...
Ariana Friedlander
Oct 26, 20213 min read
18 views
0 comments

The mystical effects of finding long-lost memories
There's something almost mystical about the way our memories work. A sight, sound, smell or taste can bring back a swarm of recollections...
Ariana Friedlander
Oct 19, 20213 min read
11 views
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"What if you found a better messenger?"
I was talking with a friend recently who's been in a dark place. She's been plagued with a lot of self-doubt and feelings of...
Ariana Friedlander
Oct 12, 20214 min read
14 views
0 comments


It's DIY not DIAY
A half-finished set of curtains hung over the window at my parent's house for over 10 years. I started them when we moved there. I was 16...
Ariana Friedlander
Oct 5, 20213 min read
21 views
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Josh LaMar: Hypocrisy, Authenticity, and Building an Intentional Culture
Josh LaMar went on a sabbatical to recover from burnout working in tech and ended up co-founding Amplinate. In this Co-Creators in...
Ariana Friedlander
Sep 30, 20212 min read
90 views
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And now for something completely different
As I look back on the last 10+ years in business, I can say with certainty - it has not gone at all as I planned. Some days that simple...
Ariana Friedlander
Sep 23, 20214 min read
62 views
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"Think, think, think"
Sometimes I feel like Winnie the Pooh. One arm wrapped around my body with my other hand tapping my head saying, "Think, think, think."...
Ariana Friedlander
Sep 21, 20214 min read
26 views
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Are you on track to meet your goals for 2021?
As I've reconnected with friends and colleagues lately, we typically take a few minutes to recall the last time we had seen each other....
Ariana Friedlander
Sep 16, 20213 min read
8 views
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That thing Giraffes do
Upon successfully fleeing to safety after the threat of an attack, a giraffe will shake. It turns out a lot of animals do this. By...
Ariana Friedlander
Sep 7, 20213 min read
6 views
0 comments


What you need is a resounding "YES!"
I had a client, Trixy, who was opening a cheese shop. As part of her customer discovery process, Trixy stood outside of World Market and...
Ariana Friedlander
Aug 31, 20212 min read
17 views
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The beautiful thing about technology
The beautiful thing about technology is that I can publish my writing while I'm on vacation without even touching a computer or...
Ariana Friedlander
Aug 26, 20213 min read
15 views
1 comment


Feeling like a fraud? Have hope!
It took me almost four years before I started taking myself seriously in my business. It's not that I wasn't determined. I was, and I...
Ariana Friedlander
Aug 19, 20212 min read
16 views
0 comments

Your insecurity is biting me in the ass
"I'm just so disappointed. This project has turned out nothing like I envisioned it to be." As the leader relayed his feelings, the...
Ariana Friedlander
Aug 17, 20215 min read
20 views
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Cutting thru the noise to get to the heart of it
"This changes everything," my client relayed to me as he finished describing what he had just learned at a conference. "That's awesome....
Ariana Friedlander
Aug 12, 20213 min read
6 views
0 comments
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