The days of mass-marketing are behind us and successful organizations are adopting new, relationship-based, strategies for growing their business. But zeroing in on who exactly your ideal client is can be one of the hardest things for owners to do. As a result, many business development strategies are often hap-hazard or mis-aligned resulting in wasted resources, frustration and overall dis-satisfaction!
Through our affordable, one-of-a-kind Non-Traditional Market Research Process, we help small businesses develop an understanding of the characteristics and traits of their ideal client. As a result you’re able to target your marketing and sales strategies to effectively connect with potential clients in meaningful ways. Outcomes of our process include:
- Research and Qualification of potential clients (a robust prospecting tool)
- Unique values propositions and elevator pitches
- Business Development Strategies, which includes: Building your Sales Funnel; Marketing Techniques & Outlets
- Community Engagement Marketing Campaigns
This process isn’t for everyone! It is most helpful for value’s driven organizations that recognize there is a difference between good clients and toxic clients and possess a willingness to deepen their own self-awareness.
Contact us for a FREE 15 minute consultation to see if this process could help you!